This association with Bibigo comes in the aftermath of the LA Lakers bolstering their 2021-22 roster with the addition of several superstars, including Russell Westbrook and Carmelo Anthony. The franchise also released a promotional video on the occasion.
LA Lakers’ deal with Bibigo to stretch beyond the jersey patch
The Bibigo logo will be on a patch stitched on the LA Lakers jersey. The patch will be on the front left shoulder opposite the Nike logo. The partnership between the Lakers and Bibigo will, however, go beyond the jersey patch deal. The two partners will also come together to launch various community initiatives, including basketball court refurbishment projects both within and outside the US.
“This partnership is a connection of two ‘global culture icons’ of food and sports, and it is an important opportunity for Bibigo to emerge as a global food brand,” said Wookho Kyeong, CMO of CJ CheilJedang (Bibigo is a global brand created by CJ CheilJedang).
The LA Lakers will wear the jersey for the very first time during their preseason game versus the Brooklyn Nets at Staples Center on October 3rd, 2021.
The Lakers have won the NBA championship a record 17 times (tied with the Boston Celtics). Their roster includes one of the greatest players of all time, LeBron James, playing alongside one of the best players of the current generation, Anthony Davis. The Lakers lifted their last NBA championship in 2020 and are expected to put on a strong showing in the upcoming 2021-22 season.
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